Snap's face filters and AR mirrors are moving outside of its app. Is this part of getting the world ready for a future of AR glasses? Scott Stein Editor at Large I started with CNET reviewing laptops ...

Phones might still be the main path for AR right now, but Snap's latest eyewear is a glimpse into the future of AR. I started with CNET reviewing laptops in 2009. Now I explore wearable tech, VR/AR, ...

While Facebook is still trying to explain what a metaverse is, Snap has been working toward a very different vision for an AR-enabled future. Over the last four years, the company has recruited a ...

Snapchat introduced a suite of new augmented reality (AR) and machine learning (ML) tools tailored specifically for advertisers at the 2024 IAB NewFronts event. The company emphasized its ongoing ...

Hot on the tail of Niantic teasing a pair of AR glasses earlier this week, a new report from The Information says the company is readying a pair of its Spectacles glasses with proper AR functionality.

Snap has landed a notable new partner for its augmented reality-powered Virtual Try-On shopping experience with today’s news that Amazon will now offer Snapchat users the ability to digitally try on ...

Snapchat's augmented reality dreams might be starting to look a bit more realistic. The company has been subtly improving its AR-powered Lenses every year, improving the technical odds-and-ends and ...