SAP got into business intelligence in a big way with the 2007 acquisition of Business Objects. “For every use case in BI, they’ve got a good tool,” says Forrester Research analyst Boris Evelson.
When it comes to enterprise software, SAP and Oracle are two of the biggest players, and their BI offerings are the go-to tools for many companies. See how SAP BusinessObjects and Oracle BI stack up.
At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader, Salesforce.
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