Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I closely explore the rapidly emerging ...

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The expanded TPB + E + H framework has greater explanatory power to understand waste separation behavior, and can be flexibly applied in a variety of geographic and cultural contexts. Household waste ...

One can scarcely open the newspaper without finding examples of smart, well-educated people who have behaved in ethically challenged ways: for example, Bernard Madoff and the numerous investment ...