Core values are the equivalent of the rules of a sport: It would not be a sport if there were no rules. Atlassian has had the same five core values since Scott Farquhar discovered them three years ...

Thoughtfully developed core values serve as a compass. They act as a framework that provides clear guidance and a sense of purpose and consistency. This, in turn, helps drive decision-making, shape ...

Consistency, not constant reinvention, is the secret to lasting success. Here’s how five enduring values have fueled my company’s growth for nearly 20 years. Personal connection and being present in ...