If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

In 2021, the programmatic ad spending budget for U.S. advertisers soared to an impressive $106 billion, reflecting a remarkable year-on-year growth of 41%. Forecasts from eMarketer anticipated a ...

Digital marketing has long since shifted its focus: businesses no longer seek «cheap» leads for the sake of a report. Quality ...

These days, you can't turn on a computer or open up your phone without seeing something political. Whether it's an ad run by a campaign or a commentator talking about a campaign, politicking is ...

Even today, European broadcasters still haven’t fully embraced programmatic advertising, Wale tells The Drum. “Their heritage in linear means they want to enable programmatic on their own terms, but ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

Programmatic can be a mixed bag for Black-owned media companies. Although it’s an efficient way to sell more ad inventory, irrational keyword blocking and the much-despised ad tech tax are big ...

The move is positioned as an attempt to bring greater alignment to CTV advertising, similar to what the Digital Ad Portfolio ...