SAN FRANCISCO--Up until now, Google Analytics hasn't offered too much information on the way visitors move around a given site. Susan Wojcicki, senior vice president of advertising at Google, took the ...

The Google Analytics Visitors Flow report is truly a handy way to visualize what's happening on a website. Today's the day you turn it into your secret conversion rate optimization weapon and glean ...

Google Analytics announced a new set of reports that should help marketers and website owners to understand how users behave on their websites. The feature was presented this morning during Web 2.0 ...

Real-time web and mobile analytics provider Mixpanel has just released its new service, Flow. If you were looking for a beautiful and easy to read presentation of user activity on your site, this one ...

There is no doubt that the digital transformation age is here. Thanks to trends accelerated by the pandemic, every company is now a digital company. The question is which ones are riding this ...