Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

It’s clear programmatic advertising is on the rise; however, there’s still progress to be made. I rfon Watkins, CEO of Coull, offers four tips to help you get your head round this form of advertising ...

Digital marketing has long since shifted its focus: businesses no longer seek «cheap» leads for the sake of a report. Quality ...

Programmatic advertising has seen explosive growth in recent years, now threatening to overthrow traditional buying models for TV and Radio. Though B2C brands have embraced this trend, the B2B ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The world of programmatic ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

As any digital marketing pro can tell you, programmatic advertising is one of the most critical — and least understood — concepts in the industry today. It's a strategy made more difficult by the fact ...

The new open and network-based models of programmatic marketing are outperforming the old closed systems. The most striking thing about this is that many of the successful technology companies are ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

To help connect brands with hard-to-reach online audiences, Rakuten Marketing has released an updated version of its programmatic Prospecting tool that relies on artificial intelligence and machine ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...