As technology advances, it’s often hard for businesses to keep pace. Up until now, you (like me) have probably relied on basic SEO best practices to drive people from search engines to your site. The ...

Generative engine optimization (GEO), much like search engine optimization (SEO), is becoming a critical strategy for businesses as the AI revolution continues to gain momentum. In fact, the way ...

Search is increasingly less about scrolling a list of links and more about reading an instant, AI-generated response. Across major platforms, answer-style interfaces now summarize topics, pull ...

AI-powered search is drastically changing the way people find information. For years, ranking well in Google and Microsoft Bing has been the foundation of search visibility. But as AI-driven search ...

Here's how to optimize for LLMs, knowledge graphs, and modern search engines and build a digital footprint recommendation engines trust. SEO is all about optimizing for, well, search. In 2018, I ...

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

“This decline is caused by zero-click behavior as AI systems generate and provide answers directly, bypassing websites ...

AI is changing the nature of search and rewriting the rules for brands. It has spawned a cottage industry of AI search experts, though skeptics warn of overpromising. This story is one of a five-part ...