The latest peer-reviewed findings from the third year of the study from Cardiff University suggest that doll play could be a beneficial playtime experience for children with varying social ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) announced that Barbie and a team of neuroscientists at Cardiff University have released the latest findings from a multi-year study ...

Playing with Barbies may have more developmental benefits for your child than you might think. Whether your kiddo plays alone or with a group of other kids, a little doll play can have a big impact.

Get your kid the toy they want for the holidays this year — four in five parents confirmed that their child is happier, more social, and confident in themselves when they play with their favorite toy ...

According to new findings, playing with dolls can help your kids with important social development skills, like empathy. In other words, they can help them understand how people think and how they ...

Can a doll change the world? Mattel thinks so. The toy giant is today debuting a global campaign inspired by the findings of a recent neuroscience study conducted by researchers at Cardiff University ...

Seemingly immune to becoming obsolete, dolls are a classic toy that kids naturally gravitate to. And while they are simply fun to play with for kids, Amanda Vierheller, the co-founder and COO of ...

The University of Minnesota (UMN) is offering to pay parents of transgender and "gender diverse" children to have their kids play with unconventional dolls, complete with genitals and sex organs. "We ...

When your baby or toddler uses their imaginations in play, they’re more creative, perform better at school, and develop a strong problem-solving approach to learning. Experts also say that the ...

Ozlem Cankaya receives funding from MacEwan University, The City of Edmonton, and The Social Sciences and Humanities Research Council (SSHRC). MacEwan University provides funding as a member of The ...