This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

Understanding your customers when there’s only a handful isn’t too difficult. But as your company grows and the number of customers expands rapidly, it can be overwhelming to keep up with the change.

Okay, if I was taking a class in linguistics from you what would I be learning about? The various parts of sentences and words and how words are formed, like prefixes and suffixes and syllables. And … ...

I have a distinguished colleague who unceasingly tries to persuade me to see that my attempts at descriptive grammar really have a prescriptive subtext. We were both participants in a workshop on the ...

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...