NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The launch builds on its ongoing efforts to offer brands innovative advertising opportunities.

Proximic by Comscore, a division of Comscore, and a provider of audience and content targeting solutions for programmatic activation, has released its third annual State of Programmatic Report for ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

If you didn’t happen to watch the main stage of AdExchanger’s Programmatic IO New York this week, then you missed a great (albeit way too brief) conversation about CTV’s programmatic progress. On ...

On Thursday, February 27, Alan Wolk, one of the industry's most influential thought leaders, will moderate the Streaming Media Connect debate "Will Programmatic Advertising Overtake Brand Advertising ...

DENVER--(BUSINESS WIRE)--Strategus, the ad-tech industry’s first programmatic CTV managed services provider, has partnered with FreeWheel, A Comcast Company, to enable streamlined access to ...