You don’t have to be as big as Dropbox, Uber, or Airbnb to benefit from referral marketing. Your small business can reap great benefits from a referral program as well—it’s an awesome way for you to ...

Box’s referral program has an experience asks more from the user than some of the consumer-focused referral programs we profile here. But that’s not necessarily a bad thing – in B2B having detailed ...

Opinions expressed by Entrepreneur contributors are their own. According to scholars’ research, customers possess tangible and intangible assets such as apprehensive networks, persuasion tactics, ...