A customer relationship management (CRM) database is a resource that contains all customer data that all departments within an organization can access. These data include customer information, sales ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. Customer Relationship Management (CRM) and other software vendors ...

At first blush, customer relationship management in the business-to-business arena is similar to consumer CRM efforts. Both focus on relationships that maximize the long-term value of customers. But ...