Learn how recommendation algorithms, streaming recommendations, and social media algorithms use content recommendation ...

J. Nathan Matias is an assistant professor at the Department of Communication, Cornell University, Ithaca, New York, USA, and a 2022–23 fellow at the Center for Advanced Study in the Behavioral ...

A new technique breaks Dijkstra's 70-year-old record: it finds routes faster in huge networks, changing graph theory forever.

The first is ecosystem communication. Effective PR isn’t a single publication—it’s a system of media coverage, analytical ...

If you've shopped online recently, you may have had this experience: You find an item, add it to your cart, and then when you get around to paying, the price has increased. You can thank pricing ...

Overview: TikTok’s 2026 algorithm continues to power one of the most engaging personalized content systems in social media.Instead of relying on followers, it p ...

The original version of this story appeared in Quanta Magazine. If you want to solve a tricky problem, it often helps to get organized. You might, for example, break the problem into pieces and tackle ...

Instagram head Adam Mosseri has offered fresh insight into how the platform ranks posts and distributes content. He shared ...

Since its initial release in 2016, TikTok has become the fastest-growing social media platform. If you’re looking to learn more about the popular short-form video app and how your brand can use it, ...

It was October 2021, and Imane, a 44-year-old mother of three, was still in pain from the abdominal surgery she had undergone a few weeks earlier. She certainly did not want to be where she was: ...