The Ramona High School varsity and junior varsity cheer teams combined forces to win the San Diego CIF Game Day Co-Ed Large ...

Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

Templeton is proud to announce that its cheer team member, Payton McGill, represented Varsity Spirit, the global leader in [… ...

It’s hard to believe, but until now, professional cheerleading wasn’t a real path for even the most elite athletes. But now, Varsity Spirit is rewriting the playbook with the launch of the first-ever ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

It is hard to believe, but until now, professional cheerleading wasn't a real path for even the most elite athletes. For decades, they've trained like pros--with no league to chase. That changes today ...

Ion will showcase the new league's full 2026 season and championship match exclusively. The post Varsity Spirit & Scripps ...

Varsity Spirit is making history with a professional cheer league, offering paid opportunities and national spotlight for elite athletes beyond college. Varsity Spirit is making history with a ...

"Really?" he repeated as the trio before him struggled momentarily to hold steady a fourth member high above their heads while providing a one-legged base. "Come on, girls! It's a simple lift." For ...