Now, more than ever, consumers expect personalization. The same goes for getting personalized with programmatic tv. Outside of media, one of many signs is how popular subscription boxes are. The often ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

Speaking to the industry, the first thing to note is that some marketers operating in B2B have only a vague idea of what programmatic advertising is, let alone why it could be relevant to them. For ...

Digital marketing has long since shifted its focus: businesses no longer seek «cheap» leads for the sake of a report. Quality ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of 145MM B2BC contacts, with email and digital IDs, that drive business growth. Programmatic advertising is in the spotlight today, and rightly ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Oli is a co-founder of Inside ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Before joining GetIntent, Sam was ...

For too long the digital ad industry has been focused on “premium publishers,” when what it really needs to focus on is “premium inventory.” We need to be upfront: Premium publishers do not ...