At the first VidCon since 2019, YouTube’s top earner in the U.S., MrBeast, got on stage to talk to YouTube’s director of discovery Todd Beaupré about one of the biggest questions on creators’ minds: ...

I’ve been losing a lot of time to YouTube lately. I don’t even know why. In a down moment, I just find myself heading to the homepage and watching whatever comes up (usually weird Tears of the Kingdom ...

New research from Mozilla shows that user controls have little effect on which videos YouTube’s influential AI recommends. YouTube’s recommendation algorithm drives 70% of what people watch on the ...

"If you randomly follow the algorithm, you probably would consume less radical content using YouTube as you typically do!" So says Manoel Ribeiro, co-author of a new paper on YouTube's recommendation ...

If Nielsen stats are to be believed, we collectively spend more time in front of YouTube than any other streaming service—including Disney+ and Netflix. That's a lot of watch hours, especially for an ...

YouTube’s proprietary AI algorithm is at the heart of the company’s success, and it’s secrecy is key to continued Internet video dominance. However, a recent report from Mozilla, found YouTube’s ...

This guide will help you get the most out of YouTube, understand the platform's algorithm and gain visibility for your best videos. YouTube has the second-highest number of active users making it the ...

YouTube is sharing more details about how its search and recommendation algorithms work in a new video where the company answers questions from users. The YouTube team published a similar video ...

We’ve all seen it happen: Watch one video on YouTube and your recommendations shift, as if Google’s algorithms think the video’s subject is your life’s passion. Suddenly, all the recommended ...

YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. We know at least some ...