Behavioral economics asks questions about the economic decisions that people make. Do individuals always act in their own best interest when it comes to maximizing utility, efficiency, and value?

Suzanne is a content marketer, writer, and fact-checker. She holds a Bachelor of Science in Finance degree from Bridgewater State University and helps develop content strategies. For decades, ...

Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. In the model of rational action assumed by ...