作为领先的游戏、互动体验创作与增长平台，Unity 近日宣布其广告质量工具（Ad Quality）已作为一个免费的独立 SDK 向所有开发者提供，不受广告聚合平台限制。这一举措彰显了 Unity 在帮助开发者保障玩家安全、保护品牌形象和维护游戏收入方面的重要作用。

近年来，手游广告体验的下滑，成为困扰开发者的难题：游戏内广告出现形式愈发复杂，“关闭”或“跳过”按钮位置和大小频繁变化，广告素材时长被大幅拉长，甚至出现几乎全屏可点的广告素材；Store-kit overlays 的广告形式直接将应用下载功能叠加在游戏界面 ...

SAN FRANCISCO--(BUSINESS WIRE)-- Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the broad availability of its Ad Quality tool, now ...

SAN FRANCISCO, August 27, 2025--(BUSINESS WIRE)--Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the broad availability of its Ad Quality ...

In what could trigger a shake-up in the mobile ad business, Zynga has chosen Unity Technologies as its exclusive mobile game advertising partner. Zynga decided to adopt the Unity Ads’ rewarded ads ...

Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024. Engagement with the format is said to be highest ...

SAN FRANCISCO--(BUSINESS WIRE)--Unity (NYSE: U), the world’s leading platform for creating and operating real-time 3D (RT3D) content, today announced the availability of Meta Audience Network for ...

Unity announced today the availability of Unity Mediation within Unity Ads. All users of the Unity Dashboard will be able to access these integrated options, starting today. Unity Mediation, which ...

Tony Parisi, Unity’s Global Head of VR/AR Brand Solutions grabbed me after our panel on food tech at the NY Food Festival to tell me about an upcoming announcement of a special project he’d been ...

Unity Software (NYSE: U) gave investors a reason to take notice in mid-July 2025. The company’s stock jumped over 14% to a new 52-week high. Unity’s stock price jump was powered by a trading volume of ...

SAN FRANCISCO--(BUSINESS WIRE)--Unity (NYSE: U), the world’s leading platform for creating and operating real-time 3D (RT3D) content, today announced the availability of Unity Mediation, inclusive of ...