Marketing analytics company Mutinex says it will only work with technology platforms that uphold “transparency, independence, and the best interest of the advertiser,” amid rising concerns over ...

Marketers have a lot of misconceptions about marketing mix modeling (MMM). But it’s far less expensive – and easier – to execute than it used to be. Deli meat brand Land O’Frost has been investing in ...

We recently compiled a list of the 12 Most Undervalued Dow Stocks to Buy According to Analysts. 3M Company is one of them. 3M Company (NYSE:MMM), a diversified industrial giant known for its ...

3M Company (NYSE:MMM) is a diversified technology company that produces a wide range of products serving industries such as electronics, automotive, and consumer goods. Its offerings include adhesives ...

IAB Australia has released a how-to guide for those looking to explore the market mix modelling landscape, bringing together 12 of the country’s active MMM players to explain their products and ...

Data analytics company Circana has completed its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business, the company announced. Financial terms were not disclosed. The unit will be integrated ...

Aussie Market Mix Modelling (MMM) firm Mutinex has launched a potentially ground-breaking product for the MMM market, giving hope for moving the industry away from black box modelling frameworks ...

The "What Is" animation now pauses automatically when it reaches the middle of the screen. Press ENTER to continue playing. A text will appear and disappear on the screen. ---- Disabled quadratic ...

In The Alternative Number Ones, I'm reviewing every #1 single in the history of the Billboard Modern Rock Tracks/Alternative Songs, starting with the moment that the chart launched in 1988. This ...