How Lead Scoring & Early Marketing Automation Evolved: From Eloqua to HubSpot’s Inbound Revolution
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How Lead Scoring & Early Marketing Automation Evolved: From Eloqua to HubSpot’s Inbound Revolution
The early 2000s marked a massive shift in digital marketing. This episode breaks down how Eloqua pioneered marketing automation and how the industry evolved over nearly a decade before lead scoring and HubSpot’s inbound model transformed everything. You’ll learn how websites advanced from simple forms to interactive, intelligent systems ...
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